^ This video for Rimmel mascara uses good effects on after effects.
^ This is a tv ad for Maybelline Mascara. It mainly focuses on the girls on the video and the captivating captions.
^ Maybelline macara ad, ‘cats eyes’ look, so one of the main focuses is a leopard, model which has ‘long’ lashes and again the captivating captions.
^ Rimmel trademark statement is ‘get the london look’. So within this advert the models ‘are in’ the middle of London and the tv ad has a very British feel. The mascara then turns massive, into a building to show that this is a trademark and well connected to London.
I love the typography used, simple but effective. Gets the point across, straight to the point.