Researching makeup tv ads

^ This video for Rimmel mascara uses good effects on after effects.

^ This is a tv ad for Maybelline Mascara. It mainly focuses on the girls on the video and the captivating captions.

^ Maybelline macara ad, ‘cats eyes’ look, so one of the main focuses is a leopard, model which has ‘long’ lashes and again the captivating captions.

^ Rimmel trademark statement is ‘get the london look’. So within this advert the models ‘are in’ the middle of London and the tv ad has a very British feel. The mascara then turns massive, into a building to show that this is a trademark and well connected to London.

I love the typography used, simple but effective. Gets the point across, straight to the point.





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