After looking at 17 cosmetics past branding I have come up with this idea:
Past ‘branding’ has forced girls to look like they’re covered in makeup, also made young girls think that if they ‘plaster’ themselves in makeup they would be like their favorite ‘celeb’. The target audience is 12-19 year olds, majority of this age group have to go to school. At school confidence may be issue with how girls look but MOST schools do not allow girls to look like they have heavy makeup on.
My idea is to get ‘natural’ beauty back, but also brand it as ‘school’ makeup.
I searched for company’s to see if this idea has already been taken and I couldn’t find it anywhere. Instead I found teenage girls pleading for ideas for what makeup is suitable to wear for school.