C.R.A.P

  • Contrast
    Elements that aren’t the same should be very different so they stand out, making them “slightly different” confuses the user into seeing a relation that doesn’t exist. Strong contrast between page elements allows the user’s eye to flow from one to another down the page instead of creating a sea of similarity that’s boring and not communicative.
  • Repetition
    Repeat styles down the page for a cohesive feel — if you style related elements the same way in one area, continue that trend for other areas for consistency.
  • Alignment
    Everything on the page needs to be visually connected to something else, nothing should be out of place or distinct from all other design elements.
  • Proximity
    Proximity creates related meaning: elements that are related should be grouped together, whereas separate design elements should have enough space in between to communicate they are different.
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