Thinking up more ideas for Broadstairs Folk Week

Gabby and I created a massive spider diagram with these points about folk week on:

Client- Broadstairs Folk Week

-Bland Promoting

-Do not advertise in unique methods

-Don’t want to change prices

-Tight budget

-Community involvement

-Never had separate advertising methods for 8-13 year olds

-Funded by charity

-Traditional

-Pubs

-Folk activities

-Need children’s interest

-Stereotypical

-Target 12 year olds in childish ways

-Pirate themed

-Colours yellow

 

Audience- 8-13 year olds

-Like bright attractive items

-Pokemon cards, TY’s, Spaghetti Bracelets

-Enjoy cutting and sticking

-Can be contacted/ promoted to through schools and newspapers

-Watch TV play computer/ video games

-Attend school

-Low attention spans

-Enjoy theatre and crafts

 

The message:

-Entice

-Fun

-8-13 year olds

-Educational

-Attract children to folk week

-Crafts, theatre, singing, circus tricks, maypole dancing

-Draw attention

-Create two campaigns

-Spread message of Folk week

-Not much marketing money

-Local community

Design led

 

Questionnaire

-Information via radio

-Leaflets

-Online

-Schools

-Post boxes

-Arts

-Crafts

-Theatre

-Circus Tricks

-Will travel up to 15 miles for festival

-Parents want something fun and educational for children

 

Folk week

Concept

-Confidence

-Make friends

-Show parents

-Learn to perform

-Folk, sing dance

-Show off skills

 

Instrumental sessions

-Team

-Folk instruments

-Experiment

-Educational

 

Crafts

-Prate themed

-Useful

-Folk art

-Fun

-Enjoyable

-Cut/ Sticking

-Face paint

-Paint

-Environment

-Enjoyable

 

Singing

-Style and culture

-Folk

-Mumford and sons

-Traditional

– Confidentce

-Meaningful songs

 

Circus tricks

-Clowns

-Unique

-Teach new skills

-New friends

-Experiment

-Exciting

 

 

Dance performances

-Fun folk

-Maypole

-Learn new moves

-Cerherds

-Make friends

group activities

 

maypole dancing

-Fun laughter

-Traditional

-Adults and children

-Make friends

 

Make friends

-Become popular

-Life skill

-Meet new people

-Have fun in folk arts

-Have friends to grow up with

 

> Links with

 

Gain confidence

-Respect

-Important life skill

-Polite

-Important to parents

-Helps with school, confidence in themselves

-Group work

-Learn to greet new people

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