Researching/noting ideas for my dissertation question!

My question so far that I need to expand/work upon.

“Why doe’s Dove oppose to fake advertising whereas Loreal rely so heavily upon it?”

This is what I have so far but I still feel I am a way to go before I come to my final question.

I basically want to write about the use of false advertisement trying to persuade the audience that a certain object is better than what it actually is , the use of persuasion.

Media Manipulation – refers to the act of creating an image or argument that favours their particular interests. It includes the use of logical fallacies and propaganda techniques, suppression of information or points of view by pushing them out, by making other people or groups of people to stop listening to certain arguments, or by simply deviating attention elsewhere. It is often used as a powerful tool to manipulate masses through modern technologies.

Logical fallacies –  are like tricks or illusions of thought, and
they’re often very sneakily used by politicians and the media to fool people. 

Propaganda Techniques –

Bandwagon – This technique tries to persuade everyone to join in and do the same thing.

 Testimonial – An important person or famous figure endorses a product.

 Transfer – Good feelings, looks, or ideas transferred to the person for whom the product is intended.

  Repetition – The product name or keyword or phrase is repeated several times.

Emotional Words – Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

Name-calling – Negative words are used to create an unfavourable opinion of the competition in the viewer’s mind.

 Faulty Cause and Effect – Use of a product is credited for creating a positive result.

 Compare and Contrast – The viewer is led to believe one product is better than another, although no real proof is offered.

 

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