Adverts & The Consumers

I found this info graphic and it made me think, how much impact do adverts actually make onto their audience?

Screen Shot 2013-10-15 at 17.46.57

 

Recently, we came across this article about a Dior ad that was banned in the UK for “exaggerating the likely effects of the product”. This got us thinking– do consumers just accept advertising, or take it with a grain of salt? And, more importantly, do they care? We decided to take a look at how consumers view advertising claims, and their opinions painted an interesting picture. Only 3% would describe claims in ads as very accurate, and only 21% would describe ads as somewhat accurate. We found out exactly which parts of ads they don’t believe– almost all pointed to Photoshop as an element of advertising deception. 

http://blog.lab42.com/does-it-really-ad-up

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