Why Were Men Led To Believe They Were The Dominant sex? Advertisements complete

Brief Summary:

In the 1950’s sexism towards women was considered ‘normal’ and was expected. The adverts used all of 1950’s classic styling and imagery except from a controversial quote. I wondered how could I recreate advertisements from the fifties but with a totally new concept. This is when I thought of flipping the sexism around and aiming the advertisements towards men. This is a light hearted project, I am not an extreme feminist. started off broad and researched into the 1950’s, after this I discovered there’s not many gaps in this market when it comes to this era, everything has been done. What had been done wasn’t anything that stood out, it was all based around 1950’s typical diners and vintage theme. I wanted something that would grab attention and get people talking. In which I hope this project succeeds on doing so.


hanging on wall forgallery all3RGB all3 copy

Behance link: https://www.behance.net/gallery/16797279/Why-Were-Men-Led-To-Believe-They-Were-The-Dominant-Sex

Finalised Advert Ideas

After a whole load of research, the ideas for the three adverts have been finalised! There will shortly be a blog post with an overview of the research done to get to this stage.


Advert One:

Washing Machine Advertisement

Slogan: So simple, that even a man can use it

Product Name: Spinner Machine

Advert Outline Idea:

Man smiling with his new purchase

The point of the advert

Swapping household chores stereotype, showing that men can do/ are happy to do household chores as well.


Advert Two:

‘Man Flu’ Medicine

Slogan: For when he is ill but you don’t have time to be

Product Name: ‘Man Flu’ Relief, Betty’s Pharmacy

Advert Idea:

A woman working in an office whilst a man is at home ill in bed

The point of this advert:

To show that supposedly that men are the weaker sex, women get on with life and ‘cope’


Advert Three:

Chocolate Bar Advertisement

Slogan: Because Chocolate is more reliable than a man

Product Name: Milk Chocolate, Sweet Escape

Advert Idea:

A woman posing happily with a chocolate bar

The point of this advert?

To show women don’t need men to be happy, this makes men insecure as they like to feel as if they’re needed.



Ideas may be expanded but these are the basic ideas to start basing the designs upon for now!


My end result for SAVE THE DATES



Different parts of design – graphic /web/ motion graphics

Using photos of the gallery, where the exhibition is being held.

Coloured sponge brush used on top of background to show the concept of students ‘absorbing’ different design techniques

Expanding my visual effect concept

Advertise a cloning machine that will make you a smaller version of yourself – These machines are avaliable in most well known super markets.

What is the point of this cloning machine?

This little cloned version of yourself basically has kind of the same functions as an electronic device,

Gives reminders – Party on the 29th? Your little miniature you will remind you a few hours before the time you told him/her when you got the invite.

Sick of missing your phone alarm in the morning/ do you press the snooze button continiously until youre too late for work/class and end up being late? Your miniature will do anything to wake you up the next morning on the specific time you asked him/her,  him/her will also remind you before you go to bed what time do you want to wake up. I fyou dont wake up when your miniature calls your name you may end up getting a loud noise into your ear until you actually get out of bed.

Sticking to a budget whilst going shopping? Use the miniature you to calculate how much your groceries add up to you whilst you shop , similarly got a calculation but youre too lazy to type it into your phone/calculator just ask your miniature.

Hate it when you drop objects onto the floor or drop litter on the ground? Let your miniature run around and make your life a little easier.

Memos  Here a song on the radio and have no where to write it down? The miniature has the most powerful memory any human would dream of.

How does the minature work? how do I take care of him/her?

Simply works in the same nature as a human. Whenever youre eating just give your miniature a tiny piece, they get full easy and eat anything!

Do they sleep  and if so where do they sleep?

They use alot of engery up during the day so make sure they get at least two hours sleep! The beds are available next to the cloning machine if not just use a small container with some soft material inside.

What happens if I dont want my clone anymore?

If you get  bored eith your miniature , do not let it suffer and stop feeding it! There’s a simple on/off button at the back.
Miniatures cannot feel pain either just incase people only clone themselves for thr wrong use.

Is there a certain age you have to be to own a clone?

You have to be 16+ , you need to bring some sort of id , suchas passport, student card, drivers license. The cloning machine scans this before youre allowed to start , it scans your age , youre name and basic structure of your face to make sure you are using your own id.

Where do i put it after i turn it off?

Your clone comes in a box when you buy it, we advise you to keep this box, so when you turn it off you can store it somwhere safely. When your clone is turned off it doesnt feel anything, it’s completely lifeless.