After a whole load of research, the ideas for the three adverts have been finalised! There will shortly be a blog post with an overview of the research done to get to this stage.
Washing Machine Advertisement
Slogan: So simple, that even a man can use it
Product Name: Spinner Machine
Advert Outline Idea:
Man smiling with his new purchase
The point of the advert
Swapping household chores stereotype, showing that men can do/ are happy to do household chores as well.
‘Man Flu’ Medicine
Slogan: For when he is ill but you don’t have time to be
Product Name: ‘Man Flu’ Relief, Betty’s Pharmacy
A woman working in an office whilst a man is at home ill in bed
The point of this advert:
To show that supposedly that men are the weaker sex, women get on with life and ‘cope’
Chocolate Bar Advertisement
Slogan: Because Chocolate is more reliable than a man
Product Name: Milk Chocolate, Sweet Escape
A woman posing happily with a chocolate bar
The point of this advert?
To show women don’t need men to be happy, this makes men insecure as they like to feel as if they’re needed.
Ideas may be expanded but these are the basic ideas to start basing the designs upon for now!